Today is World’s AIDS Day and MAC has always been one of the brands that has supported the cause through Viva Glam range of Lipsticks. Did you know that every cent of the selling price of VIVA GLAM is donated to the M·A·C AIDS Fund ? Viva Glam Lipsticks come in black case with MAC written in red/pink around the cap. 
It all started when the founders of the company, Frank Angelo and Frank Toskan, banded together with the M·A·C artists to create the M·A·C AIDS Fund in 1994, in a grass roots effort to make a difference in the world with a community outreach for HIV/AIDS. The VIVA GLAM lipstick; a bullet in passionate red was the first lipstick created to directly confront and raise money and awareness for AIDS at a time when the pandemic dramatically affected the fashion makeup communities, and was greatly stigmatized as a gay disease. What is more significant to note is that every cent of the selling price of VIVA GLAM goes toward helping women, men and children living with and affected by HIV/AIDS.
Over the years, VIVA GLAM spokespeople have been provocative, alternative and influential and reflect diverse communities. They are heroes we look up to for their personal triumphs; people who have invented themselves and people who created movements. Right from Miley Cyrus, Mary J Blige, Lady Gaga, Nicki Minaj to Rihanna, the list is impressive.
WHAT ONE VIVA GLAM CAN DO…
- Purchase 254 condoms to prevent the transmission of HIV
- Provide fresh fruit, vegetables, and grocery essentials to a mother and child affected by HIV for a
- full week
- Purchase 200 new syringes, which are given to injection drug users in exchange for used needles
- to prevent HIV transmission
- Provide 32 Safer Sex Kits which include condoms, lubricant and instructions
- Provide a clean, safe place to sleep for two nights for one resident living with HIV/AIDS
- Buy 10 individually tailored, nutritious meals for a person affected by HIV/AIDS
- Purchase one rapid oral HIV test
- Provide a new job interview shirt and tie for one resident at an HIV/AIDS housing organization
- Buy a pair of school shoes for a child orphaned by AIDS
- Test 14 pregnant mothers for HIV
ABOUT THE M∙A∙C AIDS FUND
The M∙A∙C AIDS Fund, the heart and soul of M∙A∙C Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. Recently recognized by Funders Concerned About AIDS as the top corporate giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised more than $400 million (U.S.) exclusively through the sale of M∙A∙C’s VIVA GLAM Lipstick and Lipglass donating 100 percent of the sale price to fight HIV/AIDS. For more information, visit www.macaidsfund.org.
Please raise awareness for this cause by sharing images of your Viva Glam lipstick and lipglass on your social media. The hashtag’s for this initiative are #MACCares, #Vivaglam and #MACAidsfund.
