Clinique Unveils Its New Consumer-Inspired Store At Select Citywalk Mall

Clinique, the original dermatologist created cosmetics brand and a global beauty leader, unveils its new store at Select CITYWALK Mall in Saket, New Delhi. Reinventing the prestige beauty shopping model, the new Clinique store introduces a revolutionary shopping experience with its Service as you like it concept that offers multiple levels of service and new ways to shop for beauty products at the counter.

Breaking down all barriers, the store flow, design, vibrant visuals and product bars invite consumers to engage and interact in a creative and welcoming in-store environment. Founded on the philosophy that “Great Skin Can Be Created”, Clinique’s cornerstone offering is its iconic 3-Step Skin Care System that was originally developed by visionary dermatologist, Dr. Norman Orentreich in collaboration with Vogue editor Carol Phillips more than 40-years ago. The 3-Step System – a twice daily regimen of cleansing, exfoliating and moisturizing – is individualized and universal, for every age, gender and skin type. Today, Clinique’s mission remains the same as it has been from the beginning: to provide the highest quality and most effective collection of custom fit products to enhance every skin type and tone.Recognizing the unique needs of the consumer, Clinique offers customized, high-touch skin solutions through personalized services delivered by top-educated consultants who receive intensive training in skin physiology, foundation and color consultation in the market.

CONSUMER INSPIRED

Inspired by today’s woman and her shopping habits, this beauty haven utilizes modern design and state-of- the-art technology to improve functionality and facilitate the Clinique Service as you like it service innovation. Consumer research has shown that women would like more a tailored experience when shopping and they look for different shopping experiences based on their mood – they want the ability to browse but also want service on demand. Our goal is to provide our consumers with a custom-fit experience and service as she likes it, on her own terms, on her own time, depending on her needs – it’s all about the consumer and what she wants.

Full Service at our Skincare Kiosk with Detox Bar: The one-on-one consultation is perfect for the consumer who has time and wants expert skin care analysis and application tips. From daily skin care routines to specialized treatment solutions, Clinique’s Full Service model is rooted in education offering product recommendations to deliver results, useful information to care for her skin and application tips she can apply at home. Clinique’s knowledgeable Consultants provide a comprehensive skin consultation and are equipped with unique-to-Clinique tools including the iconic Clinique Computer and the two-way Diagnostic Mirror.

Guided Self-Service: Using software exclusive to Clinique on the Apple iPad® at Clinique stores worldwide, consumers identify their skin care concerns and receive personalized skin care recommendations using a 90-second computer-guided skin care analysis. This state-of-the art diagnostic tool allows for 52 million possible pathways in determining skin conditions, and processes numerous product combinations to precisely address each consumer’s personal skincare needs. At the end of the intuitive analysis, consumers may choose to print a list of custom-fit product recommendations, or receive an email with the information, a first for the beauty industry. As always, a Clinique Consultant is available for further support and to help locate the products.Self-Service: The play-and-pay concept offers vibrant features, such as the Color Bar, Gifting Bar and interactive Lip Bars, in a welcoming, easy-to-use layout making it convenient for consumers to test, pick-up and play with their favourite products at their leisure.

Clinique launched in 2007 with Select CITYWALK Mall being its first store location. Today, there are over 30 Clinique Stores and Counters in India including retail units at dermatologist clinics and Sephora.

Clinique is now open at Select CITYWALK Mall, G-43 & 44, A-3 District Centre, Saket, New Delhi, 11am– 9pm every day.