Press Note - Forest Essentials Cane Sugar Lip ScrubBe Beautilicious

This February Forest Essentials Introduces A Delightful Addition To Its Lip Care Routine–

Cane Sugar Lip Scrub

January 2014, New Delhi: At the start of the year, Forest Essentials brings a new launch of the Cane Sugar Lip Scrub. This is used to gently exfoliate dead or flaky skin on lips to prepare them for a balm, gloss or lipstick. Enriched with a combination of soothing and nourishing ingredients including Virgin vegetable oils, Kokum butter, Organic Beeswax, fine Cane Sugar crystals and fresh fruit and flower juices, the Lip Scrub leaves lips buffed and smooth.

MRP: Rs 475 for 8gms

Key ingredients: Simmondsia Chinensis (Jojoba) Seed Oil, Olea Europaea (Olive) Fruit Oil, Garcinia Indica (Kokum) Seed Butter, Organic Cera Alba (Beeswax), Sucrose (Sugar), Tocopheryl Acetate (Vitamin E), Vitis Vinifera (Grape) Juice, Rosa Damascena (Rose) Flower Extract, Citrus Sinensis (Sweet Orange) Peel Oil

Directions for use: Spread and gently rub a small amount over lips to exfoliate. Rinse, or gently wipe off excess with damp tissue. Follow with a lip balm, gloss or lipstick as desired.

Making of the product: Fine crystals of Cane sugar are hand mixed with Jojoba, Sunflower and Olive oils along with Shea butter, Organic Beeswax and fruit juices.

Forest Essentials Cane Sugar Lip Scrub will be available across all stores of Forest Essentials and through the E-store on www.forestessentialsindia.com from February 2014.

About the brand

Forest Essentials is an Authentic Traditional Ayurvedic Skin Care Brand. A pioneer in the Luxury Ayurvedic segment, today it has become the quintessential Indian Beauty Brand where secrets of ancient Ayurveda have been brought to life through pain-staking research and made available to modern day customers. It has the unique feature of being involved in the conception, formulation, manufacture, and sale of the products only through its own Company owned stores.

In the year 2008, Estee Lauder and Forest Essentials formed a strategic partnership where the Estee Lauder Group acquired a minority stake in the Brand, making Forest Essentials the first Indian Brand in their prestigious roster of global players. The Company has since expanded the repertoire of its offerings in the Facial care, Body care, Hair care, and Wellness categories.

Forest Essentials is also the leading supplier to the most prestigious luxury hotel cahains in India including The Taj and The Oberoi Group of Hotels. Today, since its inception in the year 2001, Forest Essentials retails from 26 Company owned retail stores across the country.