New : Clinique Lash Power Feathering Mascara

Clinique Lash Power Feathering Mascara Love at First Flutter.


Get lusher, fuller, longer lashes with Clinique’s New Lash Power Feathering Mascara. Always at the forefront of mascara innovation, Clinique’s Lash Power Feathering Mascara features an advanced formula and innovative new brush to build full, plush lashes without flaking or smudging, yet removes easily with warm water. Look no further, lashes will be longer, feathered, defined and more beautiful than ever.


Double the Lashes…


The brush

The soft and plush brush applicator was exclusively developed to create feathery, pretty lashes. The array of fluffy yet densely packed bristles “scoop” the feathering formula out of the mascara barrel and then deposit the mascara at the base of the lash line. As the brush and formula are pulled from lash root to tip, lashes separate and stretch to maximize their length. With each combing action, lashes become more defined for a flirty, feminine, wide-eyed look.


The technology

Lash Power Feathering Mascara’s innovative, clump-resistant formula contains state-of-the-art polymeric stretching technology inspired by the unique properties of honey. Clinique scientists have harnessed the benefits of a polysaccharide called Pullulan and its honey-like consistency to help stretch lashes out easily upon application. The soft, taffy like formula is malleable and allows for a buildable and customizable application that results in separated, defined and perfectly oriented lashes.


Lash Power Feathering Mascara is the latest addition to Clinique’s successful Lash Power Mascara portfolio, and features an advanced thermal technology that was initially developed for humid Asian environments and is resistant to tears, rain, sweat, pool water, ocean water and humidity. In other words, this super long-wearing, 12 hour formula will not smudge or flake, ensuring mascara stays on lashes, not the face. Yet, it can easily and gently be removed with warm water (39°C / 103°F); no pulling or tugging required. Simply soak a cotton pad with warm water and gently press onto lashes to loosen the mascara. Then wash face as usual. Having incredibly long-lasting, beautiful lashes has never been this easy.


Lash Power Feathering Mascara is ophthalmologist tested and safe for sensitive eyes and contact wearers. Available in Black Onyx at Clinique stores and counters  for a retail price of INR 1,400/-.


Allergy Tested. 100% Fragrance Free.


*Press Release