NBA Launches First Official Online Store in India in Powered by Jabong.comThe National Basketball Association (NBA) and Jabong.com announced the launch of the first official NBA online store in India. Jabong is one of the largest e commerce sites in India and has, in the recent past tied up with a number of fashion labels to launch exclusive online stores such as Dorothy Perkins. NBA is Jabong’s first association with a sports brand.
The Launch Event
I was fortunate to be a part of the launch event this afternoon at the Four Seasons, Mumbai. The event was kicked off by the Mr Yannick Colaco, MD, NBA India and Mr Praveen Sinha, Co-founder and MD , Jabong.
The short and well thought out event, saw star Abhishek Bachchan share his love for Basketball as well as delight the audience by shooting a few baskets.A high energy dance by the NBA dance troop was fun on a super sultry and hot afternoon. Post lunch, we had a small round table session with both the Managing Directors of both Jabong and NBA India to address all our questions.
NBA has a rapidly growing fan base in India and they have sought to address the high demand for merchandise through the new online store. Jabong, which already has a huge presence was chosen as the strategic partner in order to reach smaller geographies.
A great incentive to purchase merchandise for the fans is the opportunity to win authentic autographed NBA jerseys as well as tickets to NBA regular season games, All Star and The Finals.
NBA has also has ensured they don’t disappoint the women fans by getting gear for both men and women on the site. MD Yannick Colaco also assured us that they will be following the trends and taking online feedback very seriously.
Though personally I am not a fan of the NBA, I found the T shirts and Jerseys quite attractive. I would love to browse through these and pick something up. The fact that this is available so easily in India would make it really fun for all sports fans to buy their favorite teams’ jerseys.
*Event covered by Dela on behalf of Be Beautilicios