Maybelline Eyestudio Lasting Drama Gel Eyeliner (Rs 450 for 2.8 g) Maybelline has now launched the Lasting Drama Gel Liner 36H which lasts for 36 hours. Why You’ll Love It
•Only our oil-free formula can hold highly concentrated pigments in a clear gel base.
•So color is more intense and lines resist wear for hours.
•Smudge-proof and Water-proof.
•The most intense line for lasting drama.
The New formula has a difference packaging than the Previous 24H formula. It comes in a square glass jar. It also comes with similar eyeliner brush that works well. You can read more HERE.
Shade – I am reviewing Maybelline Eyestudio Lasting Drama Gel Eyeliner in 01 Black. Its not blackest of black but black enough to give opaque color in one swipe.
Texture & Formula – Maybelline Eyestudio Lasting Drama Gel Eyeliner has a smooth texture and formula glides on easily. However I didn’t find it very creamy and its bit dry when you try to draw a line. You can see in the swatch above it doesn’t looks creamy. The formula sets immediately and doesn’t transfer to lids. I have worn it on lower lash line and it performs well there too. Due to its slight dry texture it doesn’t move or smudge and stays intact throughout the wear time.
Flash has taken away the intensity of the color, in person its slightly more black.Pigmentation – Maybelline Eyestudio Lasting Drama Gel Eyeliner is quite pigmented, however not pigmented enough that you don’t have to go back to get more in order to finish the line. I needed to pick the product twice/thrice to complete the eyelining + to intensify the color.
Staying Power – I haven’t worn it for 36H, though longest it stayed on me was for good 8+ hours without smudging or transferring. Formula contrary to its claims isn’t waterproof. I splashed some water on my eyes and rubbed them gently and formula came off easily. Personally I don’t prefer waterproof formulas as they tend to break or flake.
Positive Points –
- Affordable
- Comes with Brush applicator that works really well
- Formula glides on easily
- Stays on for good 8+ hours without fading or smudging
- Formula is pretty Pigmented , so one jar will last months
Negative points would be –
- Slight dry texture
- Non-Waterproof Formula
Overall Thoughts
Maybelline Eyestudio Lasting Drama Gel Eyeliner is a good gel eyeliner since its affordable and works really well. Its oil free so I hope it will stay on oily eyelids too. For working girls its a good product since its smudgeproof and stays intact for good 8+ hours. I haven’t seen the new formula anywhere online yet, I hope it is available in stores.
Ratings : 3.75/5
*PR Sample
Parita
Love your winged liner!
Parita recently posted…Mario Badescu Rose Hips Nourishing Oil Review
Shalini
Thanks Parita 🙂
Jhilmil D Saha
Such an elegant & easy eye makeup look. Love it.
Shalini
Thanks Jhilmil 🙂
Preetha
wow it looks nice..did u try it on ur waterline? the old one din suit my eyes n i had swollen red eyes for 2 days
Shalini
Oh thats sad, I haven’t applied it on waterline, I generally avoid gel liners on waterline.
Shikha
I want to buy this for its brush.. I am using hyper sharp these days and I am really liking it
Shikha recently posted…Store Review- CTC, Moti Nagar and Frontier Bazar, Rajouri Garden
Shalini
Yes Shikha that one is good too ..
rachna
this looks nice too!
rachna recently posted…Lotus Herbals PureStay Lipgloss in Peachy Pink
Shalini
Thanks Rachna
Sangeeta
Looks very creamy and smooth.
Sangeeta recently posted…The Body Shop: Moringa Body Butter
Shalini
Yes its smooth Sangeeta
chand
luved the application on ur eye.
Shalini
Thanks Chand
Manasi
I love it!! I have used it its good 🙂
Manasi recently posted…Bajre ka Raab: Recipe shared by Bharti Sanghi
Shalini
Great !
Lisha
Does’nt look as intense as the old one 🙁 This will be harder to use as a base too because of its slightly dry texture. Gonna stock up on the old ones for sure now! BTW love how precisely u’ve lined your eyes!
Lisha recently posted…Rimmel London Apocalips/Showoff Lip Lacquer ‘ Apocaliptic ‘ Review, Swatches & Pictures
Shalini
True Lisha, Its not as intense and creamy. Thanks for the compliment 😀
Shivi@COSMOCHICS
Super liked the EOTD! very beautifully n simple! I haven’t used this liner yet.