L'Oréal Paris launches Rouge Caresse & Shine CaresseBe Beautilicious

Shiny colour that caresses your lips!

L’Oréal Paris launches Rouge Caresse & Shine Caresse

Mumbai, January 2014: It is now time tocaresse your lipswith Rouge Caresse & Shine Caresse by L’Oréal Paris. You can now mix and match some fabulous shades and create your signature lip colour – the colour that you feel most confident wearing.This range is one of the easiest ways to change your look for different occasions, from subtle to bold and from simple to sophisticated.

The Rouge Caresse lipstick has a flutter of kissable, soft, colour. Its delicate texture glides onto lips creating a veil of colour with a luminous shine. It adds a desired pop of color with a meltingly soft application. The lipstick contains light oils, crystalline wax, transparent blendersand pearl pigments that deliver true color with a weight-less comfort. Available in 10 bright and eye catching shades and is priced at Rs. 499

Now hydration & shine meets lasting, lightweight color. With Shine Caresse,discover a lip gloss that doubles up as a lip stain. Thisnext generation lip colour combines the texture & shine of a gloss with the long-wear ability of a stain. It delivers a lasting colour with a subtle glossy shine. This high moisturizing gloss is non-sticky, can be worn as a light tint or intense like a lip color andstays rich and luscious even hours after application. Available in 8 kiss-proof shades and is priced at Rs. 499. 6 stunning more shades will be added to the collection later this year.

About L’Oréal Paris:

Present in more than 120 countries, L’Oréal Paris provides accessible luxury for all those who demand excellence in beauty. A philosophy which stems from the research carried out in our laboratories and our will to make professional expertise accessible. Icons of the arts, fashion and beauty, our spokespeople are passionate and talented individuals. These women and men of all ages, looks and origins are sources of inspiration for our generation thanks to their vision, engagement and talent. Some of the iconic & innovative products from the L’Oreal Paris portfolio available in India are Excellence Crème, Total Repair 5 haircare, Youth Code, Fall Repair, Revitalift, Volume Million Lashes Mascara, Colour Riche lipsticks, Superliners and True Match foundations.

L’Oréal Paris truly believes that, whatever your age, gender, ethnicity or look, “you’re worth it”.