Yesterday I attended Innisfree Delhi Store Launch Event. Here are the details and pictures of the event. Amore Pacific, South Korea’s biggest beauty company launched its 100 percent natural premium beauty brand Innisfree in New Delhi on 10th October. It marks its entry with the launch of its first retail store in the upscale locality Khan Market. Offering a full range of 100% Natural product lines made of Green Tea, Olive, Wine, White C, Jeju Volcanic and other natural ingredients, Innisfree brings the best of Jeju Islands to customers across India. Innisfree also unveiled its most celebrated Green Tea product line made from organic green tea leaves raised at the beauty giant’s tea garden, Seokwang Green Tea Garden in Jeju. The range comprises of a unique products like Green Tea Sleeping Mask, Green Tea Seed Serum, Green Tea Mist and Green Tea Recipe Capsule Pack to name a few. The exclusive store at Khan Market will host an array of products ranging from Skin Care and Beauty to natural looking lip tints, CC and BB Creams along with green and eco-friendly nail paints. The first 100 customers will get Tangerine Blossom Perfumed Body Shower Kit. I found the products priced decently. Olive Body Wash & Lotion were priced Rs 700-750. Sheet masks as for 100-200 each. Hand Creams Rs 350-550. Tints for Rs 550, compact makeup for Rs 1500 (approx). I loved the shades they have in powder blushes.I spoke to Jennifer about the product line, their expansion plans & the best sellers. She patiently answered all my queries.Speaking on the launch, Mini Sood Banerjee, Brand manager of Innisfree said With the new launch, we will be showcasing our efforts to expand our presence in India where a new beauty trend based on natural ingredients has gained popularity in the recent years. India is a growing market for beauty products and cosmetics and rising income levels are some of the factors contributing to this sector. After foraying into countries like China, Japan, Singapore and India is a natural choice for us to expand our reach to our target markets.”
Innisfree Korea’s representative naturalism beauty brand was launched in 2000 as Amore Pacific’s first eco-friendly brand. December 2005 marked the opening of its first road shop, located in Myeong-dong in downtown Seoul. Innisfree stores had multiplied to over 100 and achieved more than KRW 100 billion sales in 2011. Within 2 years after launch it subsequently expanded the number of its stores by at least 30% every year, such that, as of 2013, Innisfree currently operates 800 stores including South Korea, China, Japan, Hong Kong, Singapore and India. Innisfree has enjoyed a consistent run of hit products since 2006, such as the Olive Real Power Cream, Wine Peeling Softener, Jeju Green Tea Seed Serum and Jeju Volcanic Pore Clay Mask. Innisfree continues to grow by selling good quality and variety of products to maintain the concept of naturalism.