RALPH LAUREN INTRODUCES A NEW TEAM OF FRAGRANCES
THE BIG PONY COLLECTION
PLAY BIG, WIN BIG…GET IN THE GAME!
A new generation of young, hip men has discovered the iconic appeal of the Polo Player. They have defined their style by wearing Big Pony shirts: colorful bold Polo shirts with an oversized version of Ralph Lauren’s signature Polo Player logo.
The Big Pony Fragrance Collection complements this gallant look with a set of four fragrances that represent key passions of young men: Sport, Seduction, Adventure and Style. This team of fragrances is up-to-the-minute and distinctive; it is part of today’s emerging social values – choice, diversity, change, community, sportsmanship – that we see in 18-30 year old men.
Today’s generation of men cannot be defined by a single facet; this collection gives them the choice to express one or all of their personalities and moods. Inspired by the four players of a polo team, this quartet of fragrances empowers young men to get into the game and play by their own rules.
RL BLUE #1: The Sporty Fragrance. Citrus Aromatic. Be a winner; be part of the team. This refreshing tonic matches up lime and grapefruit to propel men to victory. Representing the game of Sport and addressing the challenge of performance, the blue bottle is marked with a green Big Pony player opposite a bold yellow number 1.
RL RED #2: The Seductive Fragrance. Oriental Fougere. A sexy mix that hooks up dark chocolate and musk for undeniable attraction. Accented with a yellow Polo Pony icon opposite a bold green number 2, the red bottle brings men into the game of seduction, addressing the challenge of love and the big play needed to get the girl.
RL GREEN #3: The Adventurous Fragrance. Fougere Woody. A thrilling scent of mint and ginger root that triggers an adrenaline rush, and prepares men for an experience of extreme sensations. The scent addresses the game of adventure and the challenge of the outdoors. The green bottle is marked with a solid blue number 3 opposite an orange Polo Pony icon.
RL ORANGE #4: The Stylish Fragrance. Woody Fruity. An energizing boost that layers mandarin and kyarawood for a one-of-a-kind, stylish edge. Representing the game of style and the opportunity to express individuality, the orange bottle is marked with a blue Polo Pony icon opposite a bold red number 4.
All four fragrances are based on a duo of ingredients to give a clear and precise signal from the top to the background. This new and unique way to build fragrance results in construction that is clear and strong, while playing with young and lively ingredients. The sleek, translucent and modernized flask bottles of Big Pony are infused with rich color tints, contrasting with alternate splashes of color in their Big Pony icons and individual numbers – assigned according to scent and personality.