ESTÉE LAUDER INTRODUCES THE METALLICS NEW PURE COLOR
A brilliant new expression of color featuring the cool sheen of metal and the liquid light of lacquer “When it comes to color, there are no limits. I like to have freedom. Metallic makeup does that.” Tom Pecheux, Creative Makeup Director, Estée Lauder
This Fall, imagine an incredible combination of the highest reflective shine and intensely desirable color to make eyes, lips and nails smolder – introducing The Metallics, aNEW Pure Color Collection from Estée Lauder. This surprisingly versatile collection of metallic finishes breaks boundaries and transforms like never before,with liquid-like shadows that saturate eyes, vinyl finishes that lacquer lips and hyper-chromatics that accessorize nails.Whether soft and pretty or bold and sexy, The Metallics uses a variety of unique reflective finishes to bring a new level of sophistication to multi-dimensional color.
METALLICALLY MAGNIFIED EYES
Play in anew dimension of amplified color with NEW Pure Color Instant Intense EyeShadow Trios.Like molten metal, the liquid-like texture melts onto the eyelids for a high-definition chromatic color impact.A creamy, silk-like formula glides on effortlessly releasing pure, brilliant color that stays true for 10 hours without creasing or fading.
The dazzling eyeshadows instantly transform from a soft powder to a silky liquid-like texture using slurry technology to give the powder a unique silk-satin feel.True Vision™ Technology– a crystalline (polymer) laminate magnifies and amplifies color for intense clarity and vibrancy, while a unique blend of optics capture light for a reflective flash of shine.
Designed to be applied dry for a refined look or wet for a high metallic finish, the NEW Pure Color Instant Intense Eye Shadow Trios infuse metallic into any look for an added dimension of sophistication.Featuring three brilliant shades, each trio is a total eye look in one: base, contour, and highlight for mistake-proof application.Extremely blendable and color-true,the expertly coordinated shades look stunning on all skin tones and range from soft chrome shimmers to dramatic metallic finishes.
LIQUID MOLTEN LIPS
NEW Pure Color High Intensity Lip Lacquerdrenches lips in an array of seductively rich lacquered hues,from sultry nudes to daring wines. Combining the creamy coverage of a lipstick and the high-shine of a gloss, thisopulently pigmented lacquercreates a lusciously brilliant and glass-like finish. Estée Lauder’s True Vision™ Technology provides the ultimate color payoff, whilemulti-functional polymers seal in moisture and form a color stay barrier to keepbrilliant color and impeccable shine looking fresh, supple and vibrant for a long-lasting 6 hour wear. A new moisture-infused formula also replenishes lips for a rich, cushioned feel that radiates from within. For application, an exclusive paddle, with a bell curve design, dips in the center creating a reservoir effect to release the perfect amount of lacquer that glides onto lipswith precision.
A hybrid of vividly rich color and brilliant metallic shine meet in six NEW Limited Edition Pure Color Vivid Shine Lipsticks. Exclusive True Vision™ Technology provides rich color that wraps lips in lustrous shine, while a tri-complex of refined metalized gold and silver pearls envelop lips to create an amplified chromatic finish.This high-impact fusion of pigments and pearls create brilliant shades that work across all different skin tones, while the moisture-rich formula keeps lips feeling soft and conditioned all day.
CHROMATICALLY HUED NAILS
The evolution of heavy metal reaches nails in a uniquebrushed, reflective finish with the NEWLimited Edition Pure Color Vivid Shine Nail Lacquer.Born out of a fusion of refined pearls and aluminum platelets, this newhigh-impactfinish saturates nails in a flash richly pigmented chromatic color. Themulti-faceted spectrum of color-enriched metalized shades range from dusty rose gold to smokey deep platinum, creating a new dimension of confident style and expressive attitude.
Eyes Trios (Not Launching in India)
Lips:Retail Price
Pure Color High Intensity Lip Lacquer in Peach Glass, Mirrored Mauve, Chrome Kimono, Ruby Glow, Vinyl Rose, Melting Sun, Hot Cherry , Fuschia Flash, Liquid Petal, Electric Wine, Wet Plum, Amber Halo INR 1750
*Pure Color Vivid Shine Lipstick in Burnished Bronze, Glow Fuchsia, Hot Lava, Gilded Honey, Coral Halo, Mirrored Orchid INR 1750
Nails (Limited Edition):
*Pure Color Vivid Shine Nail Lacquer in Rose Gold, Midnight Metal, Chocolate Foil, Smoked Chrome, Steel Orchid, Brushed Gold, Chrome Violet, Metallic Green INR 1390
*Denotes limited-edition products.
Availability: THE METALLICS, aNEWPure Color Collection will be available for a limited time across Estee Lauder stores in India from December 2013 onwards.
*Press Release
